STAIDIUM U.S. Selected as Streaming Platform for MLS NEXT Pro Match at 2024 Generation adidas Cup 

Orlando City B vs. Inter Miami II on April 2 at IMG Academy

STAIDIUM U.S. will provide live stream and automated broadcast production of the MLS NEXT Pro match at the 2024 Generation adidas Cup, the premier international youth soccer tournament hosted by Major League Soccer and MLS NEXT. Orlando City B and Inter Miami II will face off at 6 pm ET on Tuesday, April 2, at IMG Academy in Bradenton, Florida.

STAIDIUM U.S. is part of MLS Innovation Lab, a program designed to shape the future of sports through the identification of cutting-edge startups and advanced technologies to help develop the next generation of athletes, enhance the fan experience, and drive continued growth for the League and its Clubs. The 2024 Generation adidas Cup is the second phase of the MLS Innovation Lab, which debuted at MLS NEXT Fest in December 2023 and will culminate during the 2024 MLS All-Star Week.

At the April 2 match, STAIDIUM U. S. will trial its AI-powered and 5G-enabled camera to offer a live stream and automated broadcast production of the match. Leveraging an OTT platform, the live stream will feature highlights and advanced game and player analytics.

“Participating in the MLS NEXT Pro match gives STAIDIUM a unique opportunity to apply our technology in a high-level, professional sporting event. Our cutting-edge technology and 5G network combine to make a state-of-the-art streaming platform for athletes, coaches, and fans,” says Dave Cochran, Managing Director, STAIDIUM.

Companies within the MLS Innovation Lab have unparalleled breadth of testing opportunities and the Orlando vs. Miami MLS NEXT Pro match will provide a real-world environment for STAIDIUM to test its capabilities. Following the conclusion of all testing opportunities, companies within the MLS Innovation Lab cohort will be selected to present to MLS executives and owners providing promising companies with the potential to earn long-term, strategic partnerships and investment opportunities from the league.

This year’s Generation adidas Cup, takes place March 30 to April 7 at IMG Academy and features the most global field in the competition’s 15-year history. The tournament will see representation from every MLS academy and 49 different club academies from a record-breaking 15 countries spanning four different continents for a total of 80 teams (40 in each age group, U-17 and U-15). The participating teams and their families are invited to attend the MLS NEXT Pro Match. Fans from around the world can watch the Orlando vs. Inter Miami match for free on MLSNEXTPro.com.

About STAIDIUM, U.S.

STAIDIUM U.S. uses artificial intelligence (AI) and machine learning to delivery fully-automated, live sports streaming and integrated coaching tools. STAIDIUM is managed by veteran executives David Cochran and Kevin McLaughlin of the Dallas-based Global Sports Platforms (GSP), which develops sports management software platform and video delivery solutions that serve the development of athletes from youth to professional levels. STAIDIUM U.S. is a subsidiary of Germany-based sports technology company Sporttotal AG.

About SPORTTOTAL AG/STAIDIUM INC

STAIDIUM U.S. is a subsidiary of SPORTTOTAL AG (ISIN: DE000A1EMG56), headquartered in Cologne (Germany). SPORTTOTAL AG is a technology and media company on a growth path in the rapidly scalable digital business with streaming platforms, in the high-margin international project business, as well as in the live events business. The company, which was founded in 1979, operates a high-traffic portal through sporttotal.tv, with strong growth for online sport videos and live streaming. The company equips sports clubs with self-developed camera technology which enables sports events to be transmitted live in a high quality and fully automatically on sporttotal.tv. SPORTTOTAL AG’s service portfolio also comprises the technical equipping of racing circuits and sports facilities, as well as the production and marketing of sports events such as the ADAC TOTAL 24-Hour Race at the Nürburgring. In addition, SPORTTOTAL AG operates with its Deutsche Telekom-powered Media house “FORTY10” linear TV channels and successfully broadcasted the FIFA World Cup 2022 for MagentaTV.

To learn more about STAIDIUM, visit https://staidium.com. To learn more about Sporttotal AG, visit https://sporttotal.com/en/.